A great accountant should be helping you grow your business. But, how do you find such an accountant rather than one who just does your bookkeeping and fills out your tax returns?
Start by talking to other entrepreneurs. You want to find someone who specializes in businesses of your size or a bit bigger. If your business is conducted only in New Jersey, you want an accountant who is familiar with federal and New Jersey state tax laws. If you operate in multiple states, you want someone whose clients are also conducting business in more than one state. If possible, you want someone who knows your industry. Asking your family and friends may not be as good a source of prospects as asking your competitors and other entrepreneurs.
Once you have a list of about 3-4 names, start your research. Go onto the internet and look to see if each of your prospects has a website. Check to see if there is other information about him/her on the internet. If your prospect has a website, click through and read each page. Is your prospect a certified public accountant (CPA)? Does the website talk about small business or only about tax returns or other specialties that you don’t need?








